Little Nas X’s limited edition Satan Shoes is unsettling Nike. These shoes contain the brand-recognized swoosh, a drop of blood, the mark of the beast, as well as the scripture Luke 10:18.
For those unfamiliar with the scripture, it reads, “And He said to them, “I saw Satan fall like lightning from Heaven.”
Nike is now filing a lawsuit in federal district court against MSCHF who produced the shoes. The shoes contain a pentagram. MSCHF produced 666 pairs using the company’s Air Max ’97’s.
Nike claims they had no involvement. Yet the majority of Little Nas X’s fans thought they did.
Setting the Record Straight
“Nike filed a trademark infringement and dilution complaint against MSCHF today related to the Satan Shoes. We don’t have any further details to share on pending legal matters,” Nike said in a statement shared with USA Today. “However, we can tell you we do not have a relationship with Lil Nas X or MSCHF. The Satan Shoes were produced without Nike’s approval or authorization, and Nike is in no way connected with this project.”
The shoes were released along with the video Montero. Montero shows Lil Nas X falling from Hell where he dances with Satan.
MSCHF is accepting orders for shoes that are called, “Satan Shoes”. The Air Max 97 shoe is altered promoting a satanic theme. Nike claims they were done without their approval or authorization. The company reiterates they are definitely not connected to this project.
Their concern comes from a confusion and erroneous association between the brand and MSCHF’s products.
The suit mentions calls to boycott Nike in response based on the premise that the company endorsed them. The lawsuit is filed to maintain control of the brand, protect its intellectual property, and eliminate confusion.
The business ultimately appears to want to disassociate themselves from such a controversial product.